Gwyneth Paltrow is expanding her Goop brand
Gwyneth Paltrow is launching a Goop clothing line.
The actress - who launched the lifestyle website and blog in 2008 - has unveiled plans to release her own Goop-branded range of apparel.
The blonde beauty - who previously teamed up with designers Michael Kors, Stella McCartney and Matthew Williamson to create capsule collections for the company - has decided to go it alone and hopes to introduce her own designs to the site, starting with a collection of basics in 2015, reports Telegraph.co.uk.
The brand will also continue its designer collaborations and has planned a second team-up with Stella McCartney as well as Belgian-born Diane von Furstenberg.
Meanwhile, the 42-year-old actress has hired Martha Stewart Living's former CEO, Lisa Gersh, to head up the company, hailing her a "visionary leader".
She explained: "She's the perfect person to build on the momentum we have already created at Goop, and to diversify our opportunities to bring Goop's positive energy directly to consumers in what they read, what they try, what they buy and how they live."
Lisa - who was CEO and president of Martha Stewart Living Omnimedia for less than a year until February 2013 - replaces Seb Bishop in the role after he suddenly quit in April, soon after Gwyneth and her husband Chris Martin announced their separation through the Goop newsletter.
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