Georgia May Jagger's Mulberry Debut

27 January 2015

Georgia May Jagger has fronted her first campaign for Mulberry.

Georgia May Jagger

The 23-year-old model has been unveiled as the face of the luxury label's Spring ads which aim to give the impression of "an impromptu photo shoot set up in a country house".

The blonde beauty - who is the daughter of Rolling Stones rocker Mick Jagger and model Jerry Hall - stuns in the photos from the eclectic campaign which sees her posing next to a silver tea set, ornamental arm chairs and carrying the brand's Delphie bag in a traditional-looking British sitting room.

Another shot depicts the model sporting the Mini Cara backpack in front of a vintage bicycle with roses spilling from the back pocket of her jeans.

Mulberry's brand director Anne-Marie Verdin explained the company is "being determinedly British as the brand grows its international business."

In keeping with this idea, the campaign's director Masoud Golsorkhi created a "sense of slight chaos in the images" to express "the relaxed charm of English country living", reports WWD.

The ads were shot by photographers Inez van Lamsweerde and Vinoodh Matadin, marking their first campaign for the label since 2004.

The shoot was styled by Melanie Ward and will grace the pages of March issues of British Vogue, Elle and Harper's Bazaar.