Georgia May Jagger is the new ambassador of fashion line RESERVED.
The stunning model fronts the brand's autumn/winter 2014 campaign, following in the footsteps of Cara Delevingne and Frida Gustavsson, according to BGFashion.net.
Georgia shot her campaign in London, sporting highlights from the upcoming collection which takes inspiration from both the catwalk and high street fashion trends.
The 22-year-old beauty will also be guest of honour at a special event as part of Berlin Fashion Week next month to mark RESERVED's launch in Germany.
German fashion fans will be able to buy RESERVED clothing from the brand's official website from July 1, followed by the opening of several stores around the country later in the year.
Shops will open in Stuttgart, Hannover, Bremen and Recklinghausen between September and November.
Meanwhile, Georgia is celebrating being the new face of Thierry Mugler's Angel perfume nearly two decades after her model mother, Jerry Hall.
Sharing the official campaign image on Instagram, the blonde beauty wrote: "So honoured to be he new face of Angel fragrance by #ThierryMugler 19 years after my mother. @muglerofficial (sic)"
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