Georgia May Jagger has been classed as 'modern royalty'.
The 22-year-old model and acting ambassador of eyewear store Sunglass Hut has been unveiled as the face of the their new 'Make It Reign' campaign which stars the blonde beauty as a monarch, sporting a pair of iconic sunglasses as her "modern day crown".
The quirky ads - which were shot in LA and also star 22-year-old Brazilian model Marlon Teixeira - feature the pair sitting for royal portraits on luxurious thrones sporting the accessories and majestic-looking ensembles.
The blonde beauty said: "I think it's a fun idea to make sunglasses the modern day crown. It's taking everything we know about good old-fashioned royalty and spinning it on its head."
Fabio d'Angelantonio, the Chief Marketing Officer at Luxottica - the company behind Sunglass Hut - added: "Sunglasses are like shoes, it's a guilty pleasure accessory that you can never have too many of!"
Meanwhile, Georgia is also the ambassador of fashion line 'RESERVED' - following in the footsteps of her close pal Cara Delevingne - and was unveiled as the new face of Thierry Mugler's Angel perfume nearly two decades after her model mother, Jerry Hall, earlier this year.
She tweeted at the time: "So honoured to be he new face of Angel fragrance by #ThierryMugler 19 years after my mother. @muglerofficial (sic)"
Tagged in Georgia May Jagger