Fyodor Golan SS15
Fyodor Golan collaborated with Microsoft during this London Fashion Week to bring a new dimension to catwalk shows.
The combination of smart technology and fashion challenges the way we perceive the catwalk.
By combining images captured live on the Lumia 830 smartphones to augment style and mediate reality with advanced CGI technology; the show was projected in real time onto a pyramid screen within the catwalk-merging fashion and smart technology to connect the audience with the modern collection.
Fyodor Golan said: "Our SS15 season collection is an expression of modernity and youthful romance in the digital age. We wanted to translate fast-paced visual language onto ready-to-wear items that translate that vision and showcase vividness and energy.
"The Lumia's 830's design and aesthetic and stunning camera technology was the perfect partner for capturing the collection in a revolutionary way."
The collaboration pushed the boundaries of fashion and technology coming together to inspire creativity in art and design, and follows on from Fyodor Golan's interactive smart skirt, which was made entirely of Lumia 1520 smart phones to adapt to the wearer and their environment, and bring the physical and digital worlds together.
Tagged in London Fashion Week