The ladies want to help empower us to help raise vital funds
Rosie Fortescue, Lilah Parsons, Antonia O’Brien, Deanne Oliver-Evans and Eunice Olumide have teamed up to model this year’s Fashion Targets Breast Cancer collection.
The 2014 Fashion Targets Breast Cancer campaign is all about giving women the power to make a difference through fashion.
Rosie FortescueSo Rosie Fortescue, Lilah Parsons, Antonia O’Brien, Deanne Oliver-Evans and Eunice Olumide have joined forces to empower each other, and empower the nation, in support of the UK’s leading charity fashion campaign, raising vital funds for Breakthrough Breast Cancer.
Modelling items from this year’s covetable collection, the fashionistas have been photographed wearing products by leading high street retailers Marks & Spencer, River Island, Topshop, Laura Ashley, Debenhams and Superga – all of whom have designed exclusive products for this year’s range. Each sale from the collection will result in a minimum 30% donation to the charity’s much-needed breast cancer research.
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Lilah Parsonsblogger & columnist, Rosie Fortescue, said: “Fashion is a huge part of my life, so it’s incredible to be part of a campaign in which fashion makes a real difference. I love this year’s Fashion Targets Breast Cancer collection and it’s great to see leading high street retailers support such a worthy cause. So go out, buy the products and join me by wearing your support.”
The Fashion Targets Breast Cancer collection channels three of this year’s most desirable trends: from the colour-popping Pastel Sundae pieces to the iconic monochrome On Target products and effortlessly stylish Breezy Daze items, there’s something to suit every style. Available in stores up and down the country from April 7th, supporting breast cancer research has never looked and felt so good.
Antonia O’BrienShot by fashion photographer Jason Ell, assisted by Liz Franks with art direction by Barney Pickard, the five Fashion Targets Breast Cancer Ambassadors each styled themselves in one of this year’s products for the shoot; wearing their support with pride.
MTV presenter and international model, Lilah Parsons, said: “I’m really proud to be an Ambassador for Fashion Targets Breast Cancer and it’s great to know that we’re helping to fund vital research into the disease. I want everyone to hit the high-street and wear your support.”
Deanne Oliver-EvansTV presenter and fashion commentator, Antonia O’Brien, said: “As Ambassadors for the campaign, we really want to empower women to make a difference. By buying a Fashion Targets Breast Cancer product you’ll help to stop women dying from breast cancer. So, wear your support today.”
DJ, presenter and party planner, Deanne Oliver-Evans, said: “It’s amazing to see so many top retailers getting behind Fashion Targets Breast Cancer. I’m wearing my support for the 1,000 women who die from breast cancer in the UK every month – together we can beat it.”
Eunice OlumideScottish supermodel and presenter, Eunice Olumide, said: “Everyone knows somebody affected by this devastating disease so join us in the fight against breast cancer and wear your support with one of this year’s stylish Fashion Targets Breast Cancer products.”
Fashion Targets Breast Cancer is the UK's leading charity fashion campaign. Now in its eighteenth year, the campaign raises vital funds for Breakthrough Breast Cancer. Today there are 550,000 people living with a diagnosis of this disease; taking into account their loved ones, the number of people affected by breast cancer in the UK runs in to the millions.
The nationwide campaign launched on 7th April 2014 and items will be on sale for six weeks.
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