Cara Delevingne walks in Mulberry
So with a final flutter of designer rose petals, Paris Fashion Week ended last Wednesday, closing a hectic four weeks for the fashion industry.
Harry Styles arrives at BurberryNow that we’ve all had time to reflect and breathe a little easier, we can look back on the roaring successes of New York, London, Milan and Paris.
The good people over at New Look have compiled data from each of the four weeks: What were the trend highlights? Which of the cities had the most people talking about the events on social media? And who was talked about most? Read on to find out.
New York, famed for catwalk shows that present ready to wear, high-end high street style clothing, channelled a heavily 90’s theme. Designers including Victoria Beckham,
Zac Posen at NYFWAlexander Wang and DKNY used slouchy tracksuits, varsity jackets and overalls as major influences in their lines. Floral, prints and sheer were also prominent in the collections.
London continued to live up to its reputation for being the centre of edginess and innovation. Pleats, pastels, heavy lace and retro designs were all prominent, as was shredded denim – another throwback to the 90’s.
Paris showcased their traditional haute couture, with a strong emphasis on pink, embroidery and lace, while Milan focussed mainly on digital prints, block colours, cami dresses and 50s/60s inspired designs.
Miranda Kerr walks in Stella McCartney at PFWBut what about the numbers? What can we learn from social media? Well, the surprise (perhaps not to some) Twitter success of the four weeks was Harry Styles. There were a staggering 350,000 mentions of him during London Fashion Week. The topic with the second largest number of tweets over the four weeks was also found at LFW, with 128,000 tweets for ‘Burberry’. ‘Backstage’ was third, with 114,000. A glamorous place
Giorgio Armani SS14to be, but New Look found that 82% of fashion bloggers at LFW would choose to sit next to Harry Styles in the front row - a destination perhaps more enviable than the famed backstage.
Harry’s avalanche of appreciative tweets is perhaps all the more surprising given that London created far less Twitter buzz than New York (1.05m tweets and Instagrams combined) and less than Paris as well (397,000 tweets and Instagrams combined). London had only 382,000. Harry, it seems, stole the show.
Designers who trended in London include House of Holland (29,000 tweets), Tom Ford (24,000) and Burberry (12,000). Victoria Beckham was the top trending designer in New York (35,000), with Alexander Wang in second place (21,000). Versace was the biggest player in Milan (133,000), followed by Prada (55,000), while Chanel was top dog in Paris (152,000).