The Marks & Spencer Shwopped coat
Marks & Spencer have revealed the first product made from its revolutionary Shwopping campaign.
The stylish limited edition ladies coat is the first garment on the high street made from old or unwanted clothing donated by customers.
The ‘Shwop Coat’ is made from shwopped wool donated by customers in M&S stores or via its charity partner Oxfam.
The coat is not only better value for the environment but also for customers purses – at just £89 it is half the cost it would be if made from virgin wool.
The coat will go on sale in selected stores across UK and online from today - 10th October.
Mark Sumner, M&S Plan A Expert, said: “The Shwop Coat marks a huge step forwards for creating a sustainable future for fashion. It’s also great for our customers who can not only see what shwopping their old and unwanted clothes can lead to, but also get their hands on a stylish coat that looks great but costs less.”
The closed loop journey
Ø Items are Shwopped in store by customers and then donated to Oxfam
Ø Clothes that are unsuitable for resale are shipped to Italy, reduced to fibre form, cleaned and made into new fabric before being sold on to M&S clothing suppliers
Ø M&S then use the recycled fabric in the production of the Shwop Coat
Mark continued: “Our Shwop coat is the perfect example of what is possible from Shwopping, and we really hope it will lead to more of our customers shwopping so we can make even more garments made from their old and unwanted clothes.”
The Shwop Coat follows Marks & Spencer’s sustainable suit that was launched earlier in the year. As part of its Plan A commitment to be the most sustainable retailer, M&S is committed to ensure that all of its products will have a Plan A attribute by 2020.
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