It’s a question posed in changing rooms and shopping malls across the UK every weekend - one every women asks and every man dreads… ‘Does my bum look big in this?’
New research by Very.co.uk reveals that while 70 per cent of women believe their men would give them an honest answer when they try on clothes in store and ask for their other halves’ opinion, the vast majority of men admit to saying ‘the right thing’ in order to avoid causing rows and to keep the peace.
As a result, every British woman has an average of £104 of clothes they’ve bought in store but never actually worn - because of bad advice from their partner - totaling £2.34 billion worth of outfits left languishing in wardrobes that will never see the light of day.
Delving further in to the reasons why boyfriends and husbands don’t always ‘say it how they see it’ when appraising their partner’s prospective purchases, 68 per cent claim they don’t simply because they fear causing an upset. What’s more, over one in ten are convinced the cold hard truth could go so far as to ruin the weekend. However, it would seem honesty is the best policy as 82 per cent of women say they’d rather know the truth before heading to the tills.
Reinforcing the stereotypical view that men aren’t all that keen on being dragged around the shops by their partners on Saturday afternoons, a quarter of those polled admitted to having said an item ‘looks great’ on their woman purely to get out of the shop sooner.
Julie Donnelly, Head of Buying at Very.co.uk said: “The ‘does my bum look big in this’ question can be a tricky one for British men, particularly when it’s put to them just outside of a busy changing room in a department store.
“Shopping online, from portals such as Very.co.uk, can be a much more productive process as men can give feedback in an environment they feel more comfortable and relaxed in – their own homes. Even if your man does tell you your bum looks big in a particularly garment we have a free returns process so you can easily swap it for something else!”
Tagged in Tricky relationships fashion Free