What is lurking at the bottom of your bag?
The bigger the bag, the more stuff we can (and we will) store, no matter if it does hurt our shoulders carrying it.
It seems that it's easy to let the contents of our bags get a little out of control, and then moan the instant that we can't find anything.
Almost half a million women in the UK are now carrying over £2,000 worth of contents in their handbags, according to new research by Kenco Millicano.
It therefore comes as no surprise that nearly half a million women in the UK would be prepared to spend more than £1,000 on a handbag she adores and uses to keep close all the special things in her life.
In addition to expensive modern electronic gadgets, such as mobile phones and laptops, nearly a third of women now also carry an iPod, one in five carry an e-Reader and one in ten carry the newest status-defining iPad, revealing a high-spend collection of covetable booty within the average handbag.
However, despite these expensive gadgets and the £1,000 price tag for the handbag itself, it’s actually the cheaper, bulkier items taking up all the space. Half of women cart around a hairbrush, one in five squeeze in the children’s toys, a third carry chunky books and nearly one in ten cram in a spare pair of shoes – so it’s no wonder almost 1 in 10 women carry a handbag that weighs over 4kg – the equivalent of the average pet cat and heavier than most new born babies!
Top ten items in women’s handbags:
|
ITEM |
% OF HANDBAGS WITH ITEM |
|
Purse/Wallet |
75 |
|
Mobile Phone |
72 |
|
Lipbalm |
56 |
|
Keys |
55 |
|
Tissues |
52 |
|
Hairbrush |
51 |
|
Pens |
50 |
|
Handcream |
48 |
|
Medication |
43 |
|
Feminine Hygiene Products |
42 |
Kenco Millicano is encouraging women up and down the country to open up their handbags and share the treasured possessions they carry with them everyday. After all, a woman’s handbag holds all the little things that make life so special.
Kenco Millicano has created the ultimate handbag for busy women with Dannii Minogue and Tabitha Somerset Webb’s fashion label, Project D. In celebration of the new stick packs, miniature boxes of ten individual servings which fit neatly into your handbag, Project D has designed their first ever bag which gives your favourite coffee its very own pocket and carry clutch – enabling coffee lovers to enjoy delicious Kenco Millicano wherever and whenever they want. This removable antidote to clutter doubles up as a stylish clutch, the perfect size for holding cards, keys, phone and make-up – making the handbag as versatile as the women who carry it, from day into night.