The ArmourBra
We often don't like to get rid of clothing, telling ourselves that we will wear them at some point. But knowing full well, that this most likely isn't true.
A new survey has revealed that we are in fact hoarding 156 million unworn bras.
The poll of 2,000 females found that the average woman wears only 50 per cent of her bras. The reason for this being comfort; or lack of it.
Knowing how important it is that bras - especially sports bras - fit perfectly, sports performance apparel experts Under Armour have today launched the ArmourBra.
With 7 out of 10 women wearing the wrong size sports bra, the ArmourBra is designed by women, for women and has been created to prevent the injury and permanent damage that can come with wearing the wrong size sports bra.
Under Armour have made the ArmourBra by attaching sensors to the body and breasts which calculate breast movement. Built with anti-chaff material and removable pads for added support, the ArmourBra is fitted specifically to cup size. Each cup size is uniquely made depending on the level of support needed, with larger cup sizes specially designed with a fully-open back.
The bra goes on sale at www.underarmour.co.uk and costs £42
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