Fazer and Zara in the Ampera
James Small gets electric this season collaborating with Vauxhall Fashion Scout to create the striking new fashion film, 'Conductivity'.
The film stars Brit hip-hop start Richard Rawson (Fazer), model/presenter Zara Martin and the new Vauxhall Ampera.
Directed by Jak FrSH and styled by James Small, 'Conductivity' showcases James' AW2012 collection and celebrates Vauxhall Motors on-going support of the British menswear designer.
Award-winning musician Fazer and style star Zara Martin light up the screen in this moving picture presentation featuring exclusive previews of James Small's anticipated AW2012 collection which he will show at Vauxhall Fashion Scout on 22nd February at Freemason's Hall Covent Garden.
'Conductivity' follows an uber stylish man and woman who are living in an age where technology and electricity are ingrained in their lives - they are electric. The film, featuring music by British musician Thy-Maryan, follows the couple on their journey through a slick, modern world to an underground party where they become the centre of attention and sparks fly.
Speaking about the film's star-studded cast James Small said: “Both Fazer and Zara are close friends of mine and I knew they would bring their own electricity to the set, bringing the film and the concept to life.”
James Small went on to comment: “The AW2012 collection is about challenging perceptions and boundaries- it is a collection born to rebel and be different. It's great that Vauxhall Motors have let me work in such a dynamic way with the Vauxhall Ampera. With an abundance of attitude and energy this collection distinguishes the men from the boys. Strictly for those who dare.”
Vauxhall Motors also loaned James Small one of the first Vauxhall Amperas to feature in the film ahead of its launch this April, giving a sneak peek at the sleek new extended range electric car- Europe’s first electrically driven car which uses ground-breaking technology making it suitable for everyday driving.
Director Jak FrSH commented: “Electricity is central to the future of our world and for this reason I loved the idea of using this concept as the central theme of a film. I was heavily influenced by the iconic films Tron and Blade Runner and wanted to create a futuristic backdrop and fashionable environment where these characters could own the theme of electricity.”
James Small will be showing his anticipated collection on Menswear day of Vauxhall Fashion Scout’s presentations which will also feature shows from Merit Award Winner, Phoebe English as well as Ones to Watch, Anne Sofie Madsen, Heohwan Simulation, Myrza de Muynck, Nova Chiu, BODYBOUND, Joseph Turvey, Julian Zigerli and TOBEFRANK.
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