Husam el Odeh and Yasmin Le Bon
The British Fashion Council have announced the launch of a brand new initiative to support, showcase and promote Britain's most innovative fine jewellery talent.
BFC Rock Vault will launch during London Fashion Week, February 17-21, at Somerset House. It is to be sponsored by the International Palladium Board (IPB) and curated by Stephen Webster.
The ten successful jewellers who have been selected to showcase their AW12 collections within the Rock Vault are Alexandra Jefford, Fernando Jorge, Hannah Martin, Hillier, Husam El Odeh, Jo Hayes Ward, Jordan Askill, Melanie Georgacopoulos, Sophie Bille Brahe and Tomasz Donocik. The designers will feature alongside five concepts created in Palladium by Central Saint Martins students.
Stephen Webster, comments: “As a London jewellery designer and a craftsman, it gives me great pleasure to be curating Rock Vault, an area dedicated for the first time to the rising stars of the UK jewellery industry under the umbrella of the BFC.
"Together with a panel of experts, we have selected what we believe to be the best representation of young talent. Over the last 10 years, jewellery has become an integral part of both men and woman's wardrobe. This meteoric rise has meant jewellery designers have been crying out for inclusion within the established fashion platforms. Rock Vault finally offers such an opportunity. We are all very excited to realise this vision.”
The event aims to nurture the creative fine jewellery talent based in London and give these designers the opportunity to further develop their businesses and exposure amongst both UK and international media and retailers.