Emma Watson has designed a range of ethical clothing
Ethical Fashion is slowly but surely gaining momentum and it's about time too.
TellusFashion are the latest in the industry to 'go green', with the launch of their brand new ethical boutique.
Following on from the successful launch of their website, which stocks emerging designers from around the world, they will soon be helping consumers find fashionable fairtrade and eco clothing.
With a focus on the style conscious with the added benefit of socially and environmentally conscious, the TellusFashion ethical boutique aims to sell only the most wearable, modern and luxurious pieces on the ethical market.
Olivia Pinnock, Editor of TellusFashion, says: “Our customers are discerning shoppers and it only seemed right that we should launch an ethical boutique. All the designers in the ethical boutique will be stocked in the ordinary shop section of the site too; I don’t believe the two should be segregated. The ethical boutique acts as more of a filter for those who are actively seeking these designers.”
Consumers are becoming increasingly more aware of the need to buy fashion that promotes social justice and green living through celebrity endorsements from the likes of Lily Cole, Emma Watson and Livia Firth, government backing and support and dedicated exhibition space at the major Fashion Week’s for ethical designers.
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