Eva Green has been announced as the new international spokeswoman for L'Oreal Professionnel.
Eva Green
The former Bond girl - who appeared in 'Casino Royale' - has agreed a deal to be the face of the haircare brand and the company has chosen Eva because she "embodies" their core values.
Anne-Laure Lecerf, international managing director at L'Oreal Professionnel, said in a statement: "We have chosen Eva Green because she perfectly embodies our values. She is extremely sensitive to fashion trends and counts on the expertise of hairdressers, both on and off screen. Her beauty, modernity and personal appeal captivate. I am convinced that Eva Green will be an amazing advantage for L'Oreal Professionnel."
Eva, 34, is very excited about working with the brand on their strategic 2015 launches, which include the Wet Domination by Tecni.ART range which will be available in L'Oréal Professionnel hair salons from April 2015.
As an experienced actress, the 'Penny Dreadful' star knows how important good hair is and that's why she wanted to work with the company.
She said: "As an actress, hair is so important. You need a very good relationship with your hairdresser and together we create the hairstyles. My hairdresser uses, of course, the leader of hair products, L'Oréal Professionnel. I am very glad to be on board on this new adventure."
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