Donatella Versace has blasted the fashion calendar as "shambolic".
Donatella Versace
The 61-year-old designer is not impressed with how the dates for shows have changed drastically over the past few years and insisted that something has to be done.
She told WWD: "The calendar is in shambles; I am fed up with this system. I think the business model of luxury brands is about to change in a radical way. We are all thinking about what to do."
However, Donatella does not agree with the suggestion of staging menswear and womenswear collections at the same time.
She said: "I don't believe in gender mixing. There are women and men; my fashion is totally different, with the same mentality behind the design process, but different. I like a strong, daring woman who has no fear of showing who she is, her force. The same with men. You can't translate it in the clothes in the same way. Absolutely not."
While Donatella has embraced the "see-now, buy-now" model for her Versus brand, she doesn't think it will work for the main Versace collection.
She explained: "With see-now, buy-now, we've been pioneers on this. I must say, I believe in it, but for Versus, for lines that are less important, especially for young people on the Internet. We can do capsules. For quality, you need time, especially with prints. The goal is to deliver more quickly, not in six months. We had eight looks from the fall show in store in the last week of May. We should divide the deliveries into two or three drops, because I don't want to wait either. I see it with myself, and I understand other women."
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