John Galliano for Dior

John Galliano for Dior

Dior will be taken it's legendary couture pieces away from the usual Rodin Museum tent to inside it's own store for next month's Paris Couture Fashion Week.

The French label will host their show inside the iconic Dior salon at 30 Avenue Montaigne in a bid to return to its brand heritage and history, reports Elle.

Sidney Toledano from Dior told WWD: "[Dior] want to do it in this house again to feel at Dior. We really want to transport the spirit."

And who said those fashion tyoes were pretentious??


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