Demi Moore invests in Andie Swim.
Demi Moore
The 55-year-old actress is often pictured showing off her age-defying body on holidays around the world and now the 'Ghost' actress is taking her love of swimwear to a new level by investing in the swimwear company along with other businesses to help the brand - which was founded by Melanie Travis in 2017 - to expand their company and customer experience.
Speaking to website Women's Wear Daily about why she was attracted to the brand, she said: "I was drawn to Andie's approach, which puts women at the forefront. Shopping for a swimsuit can be stressful and time-consuming for so many women, but Andie makes finding the perfect swimsuit an incredibly simple, easy and comfortable experience."
The company is unique in its approach to selling as it gives women a 30-day trial period where they are able to try as many of the swimwear pieces as they want at home with unlimited free returns and exchanges for the customers and Melanie is happy to have new investors on board who support the company ethos.
She said: "[The company is based on the idea of swimwear which] fits right, wears right, is easy to buy and easy to wear. The [investors] that understood this best are the ones we partnered with in this round."
And Greg Kiernan who is a partner at Sonostar Ventures and another one of Andie Swim's investors said: "The investment checked our three-key criteria: concept, management and value. I have three young adult daughters, each of whom has described the nightmare of trying to buy a quality bathing suit in stores. After reviewing Andie's web site, suit design and business model, we were confident about the business concept. We also have confidence in Melanie Travis and the impressive women on her team."
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