Demi Lovato looks beautiful in the campaign shot
Demi Lovato has been announced as the first-ever Global Brand Ambassador for budget beauty brand N.Y.C New York Color.
The singer will front campaigns for the cosmetics and nail enamel lines, as well as promote the global marketing and social media campaigns.
And if this first image released for the announcement is anything to go by, it’s going to be a beautiful partnership.
“I’m really excited to be partnering with N.Y.C. New York Color,” says Demi Lovato. “Their products make playing with different looks and trends fun, easy and affordable by all!”
Lovato, who just kicked off her World Tour, will appear in her first N.Y.C. New York Color advertising campaign at the start of 2015.
“We are thrilled to welcome the talented Demi Lovato into the N.Y.C. New York Color family,” comments Johanna Businelli, Chief Marketing Officer, Color Cosmetics, Coty Inc. “Demi’s youthful, modern sensibility, audacious style and wide-reaching appeal make her the perfect choice to represent N.Y.C. New York Color on a global scale. Her impressive social influence will also help us to further engage with a new generation and Demi’s fans. Demi’s accessibility and willingness to play with color and fashion trends embodies the spirit of N.Y.C. New York Color.”
Lovato will represent the full range of N.Y.C. New York Color products, including eye shadow, mascara, lip color, face powders and nail polish. Exclusive behind-the-scenes content from Lovato’s campaigns will be available on NewYorkColor.com and N.Y.C. New York Color’s social media channels.
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