David Beckham has inked a multi-year design deal with Hugo Boss.
The 49-year-old retired soccer ace - who is married to 50-year-old fashion designer Victoria Beckham - was contacted by CEO Daniel Grieder after the fashion boss saw his Netflix documentary, 'Beckham', and changed his opinion of the sporting legend.
Grieder told WWD: “David was always on the radar, but I didn’t know him personally, and until I saw the Netflix documentary, I wasn’t aware of all that he’d achieved in his life, all of the difficult times he went through, and how he stayed strong.
“The show changed my whole point of view, and I was convinced that we had to get him.
“I said, ‘Listen, we don’t just want you as an ambassador, we want you in a partnership. We want you to be involved in the design, and to do a collection.’ Then we met again, and discussed what we could do together. He visited the company and was impressed.”
The suave Inter Miami CF and Salford City co-owner will “curate and design” a series of formal and casual collections for BOSS.
The first is expected for spring-summer 2025.
David has previously modelled and created his own line of Bodywear for high-street retailer H+M.
He said at the time: “Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced.
“The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H+M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H+M customers from February.”
Last month, Victoria - who was known as Posh Spice in the Spice Girls - announced she is bringing an affordable variation of her eponymous high-fashion brand to Mango.
She told The Sunday Times newspaper: "I have a strong aesthetic I know people can relate to. I see this as an opportunity to bring what I do to a new community."
Victoria went on to insist she's hoping to bring high-end tailoring to the high street, adding: "It’s always about what I want to wear and this collection is no different. I always put myself into the clothes I design. I think tailoring is probably where the high street finds it a little bit more difficult to compete with higher-end brands."
One of her Mango products is a black tuxedo jacket priced at £215, which Victoria hopes will become a wardrobe staple and last for years to come.
She added: "I really wanted to focus on making [a tailored jacket] for this collection that could stand the test of time."
Victoria went on to gush about her love for the UK high street: "For me, growing up, it was only ever the high street. I wasn’t in a position to wear designer clothes, my mum never wore designer clothes.
"Whether I was shopping or looking for inspiration, that is where we went."
The collection also includes a raffia bag for £170, sandals for £120 and a cream waistcoat with a price tag of £140. It launches in store and online on Tuesday (23.04.24).
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