Comfort and support from the new non-wired +DD bras at M&S

by Taryn Davies | 24 July 2014

The new bras from M&S combine style and comfort

Just because you have a larger bust you shouldn’t have to compromise on style or comfort, and thanks to Marks and Spencer you no longer have to.

The high street retailer have developed a revolutionary non-wired bra for cup sizes DD through to G.

The bra was developed using expert knowledge and the latest in compression foam technology to simulate the shape and support a wire gives.

And for only £22.50 you get style, comfort and a reasonable price too.

Crafted with beautiful, smoothing lace wings and back, the resulting shape is sexy and plunging, yet comfortable and fully supportive. Straps made with higher density woven fabric provide improved support for larger busts and ‘soft seal’ hook and eyes ensure a smooth line at the back of the bra.

Soozie Jenkinson, Head of Lingerie Design for M&S says: “We are excited to launch this state-of-the-art non wired DD+ bra which adds to our already extensive DD-G cup bra range. Designed with a beautiful plunge neckline this bra is developed for women who are looking for a non wired DD+ bra that still delivers on great shape definition and support.”

Paschal Little, Head of Lingerie Innovation for M&S says: “Compressed cup technology is the hidden secret behind our innovative new DD+ bra. Fitted and developed on real women, this innovative bra has been developed using decades of M&S technical know-how, together with highly skilled, specialist lingerie manufacturers.”