Emeli is wearing her support in memory of her dear friend Narcisse
Emeli Sandé, Laura Bailey and Jessica Ennis-Hill are calling on us to ‘Wear Your Support’ to help raise money for Breakthrough Breast Cancer.
Celebrating strong British role models, these inspirational icons from the world of sport fashion and music are calling to the fashion-forward, urging the chic and stylish up and down the country to ‘Wear Your Support’.
Launching today, this year’s stars will appear in billboards up and down the country calling on the fierce and fashionable to buy something from this year’s Fashion Targets Breast Cancer collection. Proceeds from the sale of specially designed products
Laura Bailey is helping to support the campaignfrom a host of leading high street retailers will fund Breakthrough Breast Cancer’s vital, life-saving work.
Founded by Ralph Lauren in 1994, Fashion Targets Breast Cancer unites the world of fashion as a single force combating the disease. This year retailer partners M&S, River Island, Warehouse, Topshop, Laura Ashley, Debenhams and Superga have produced beautiful, unique pieces for the collection. From flirty summer dresses to show-stopping swimwear, and with prices ranging from just £2 to £85, there’s something for everyone. Best of all, each pieces carry a minimum 30% donation to Breakthrough’s work.
Model and writer Laura Bailey’s fashion credentials include working as a contributing editor for British Vogue and an ambassador for the British Fashion Council. She said: “Fashion Targets Breast Cancer has such a fantastic heritage; taking part is an honour not only because the campaign is so iconic, but also because the work it funds is incredibly important.”
Jessica Ennis-Hill is also showing supportSince launching in the UK in 1996 the campaign has raised over £13 million for Breakthrough Breast Cancer’s life-saving work.
This year’s campaign is particularly poignant for poster-star Emeli Sandé. Emeli is wearing her support in memory of her dear friend Narcisse, who sadly passed away from breast cancer. Emeli said: “I’m taking part in this year’s campaign in memory of my friend Narcisse; wear your support and help make a difference in the fight against this terrible disease.”
The ladies follow in the the footsteps of campaign alumni Kylie Minogue, Kate Moss and Naomi Campbell to front the UK’s leading charity fashion campaign.
Jessica Ennis-Hill, who won the heart of the nation after winning gold in heptathlon at the 2012 London Olympic Games, said: “Fashion Targets Breast Cancer supports really important research that will save lives. I’m proud to be doing my bit in helping encourage all of you to wear your support and help stop this devastating disease.”
For more information on how to get involved visit fashiontargetsbreastcancer.org.uk, follow @fashiontargets or check out the range via the #wearyoursupport.
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