Cara Delevingne turns into Mary Poppins to launch Burberry in Shanghai

by Taryn Davies | 25 April 2014

Cara Delevingne flew onto the catwalk in Shanghai

Cara Delevingne flew across the catwalk last night to help launch the new Burberry store in Shanghai.

The model and face of the British brand imitated Mary Poppins in an iconic Burberry trench coat whilst carrying an umbrella. Of course she done it was the fashionable flair she carries whilst walking on the catwalk too.

The new flagship store, Burberry Kerry Centre, was launched with the spirit, creativity and heritage brought from its hometown of London into the heart of Shanghai, China.

Cara Delevingne and Suki Waterhouse walked in the catwalk show which showcased the Autumn/Winter 14 collection from the fashion brand, which also received a live musical performance from Paloma Faith.

Christopher Bailey, Burberry Chief Creative Officer said: “We are very proud and honoured to be here in Shanghai. This is a hugely significant moment for the Burberry brand.

“Tonight¹s event was a celebration of everything we stand for our Britishness, our belief in creativity and innovation, and our authentic heritage. So many of these themes are shared with this incredible city. Shanghai is a place of such spirit and energy and it has truly inspired us.

This evening's experience was a magical, immersive journey through our Burberry brand blurring the physical with the digital it merged fashion, dance, with music, craftsmanship and artistry. It connected our world’s from London to Shanghai.”

Celebrating with a global audience, over 1500 guests, including Jamie Campbell Bower, Chen Kun, Vicki Zhao, Guey Lun Mei, Xia Yu, Chen Ran, Dou Xiao, Huo Siyan, Angelababy, Carine Lau, Ke Zheng Dong, Lin Chilling and Du Juan, followed a paved London street flanked by city street lamps into the auditorium of a cinematic theatre style set.

On the banks of the Huangpu River, the custom-built venue in the Shanghai Shipyard features handcrafted elements inspired by the brand’s global flagship, 121 Regent Street, which was originally the site of one of the first cinemas in London.

The evocative space, a nod to the golden age of cinema, became the backdrop for an immersive journey through the Burberry worlds of Britishness, heritage, music and fashion and the brand’s story unfolded in a series of emotive, musical scenes, featuring the Burberry family of musicians, models and dancers, blurring the physical distance between London and Shanghai with digital technology.