Brooklyn Beckham is the new face of Pull&Bear.
The 17-year-old aspiring photographer - who is the son of David and Victoria Beckham - can be seen skateboarding in a new promotional clip for the Spanish high street brand.
In the 16-second video, he says: "We all have a place in the world. Jump barriers and be in the right place."
Company bosses also tweeted an image of Brooklyn in a hoodie alongside the message: "We have a very special guest coming to join us at the #PullAndBearHouse. Stay tuned."
Brooklyn will be visiting the firm's eco-efficient headquarters in Naron, norther Spain on September 22, and also visiting a new Pull&Bear store in nearby Ferrol, which aims to integrate people with disabilities into the workplace.
An announcement on the chain's website said: "A trip from London, his hometown, to the new Pull&Bear eco-efficient headquarters in Spain to support the new staff of Pull&Bear's "for&from" store, a project for social and labour integration of people with any kind of physical or mental disability."
After being given a VIP tour of the company headquarters, Brooklyn will then be guest of honour at a glamorous music festival, which will feature over 1,000 guests from the fashion, art and culture worlds.
The news comes just weeks after it was revealed Brooklyn had landed £100,000 to star in a commercial for Chinese mobile phone company Huawei.
A source previously said of the deal: "Huawei went for Brooklyn because he's young, well-presented and seen as a good role model for kids his age.
"He's got millions of social media followers and this is a good way to engage a load of youngsters.
"People will think he's only got this job because of his rich parents bur he doesn't take anything for granted."
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