Beyonce looks stunning in the shot
Beyonce's label needs not worry about drawing attention to their new collection, when the singer looks good on their new campaign.
It was shot by famed celebrity and fashion photographer, Tony Duran, the image features the yummy mummy looking beautiful and sultry wearing a structured stud embellished bodice, a key piece from the Spring 12 collection.
The much anticipated spring/summer collection includes a range of dresses, from short and feminine to floaty maxis and bold sporty styles, perfect for city streets or the summer's festival fields.
Pretty pleated trousers are matched with edgy, on trend tops and contemporary jackets, a perfect look to take any wearer from day to evening in elegant style. A more relaxed look makes an appearance in the collection with pastel jeans and denim shorts complete with suede fringe detail.
The palette of the collection is soft pastels flowing effortlessly from cool mints, warm rusts and nudes to the key colour of spring/summer - coral.
Perfect for on-trend shopping this coming season. See you at the shops.
Stockists include Selfridges, House of Fraser, Fenwicks (Brent Cross & Newcastle), Lipsy.co.uk, Bank, USC, Next.co.uk and Amazon.