Bella Hadid has taken over from Julia Roberts as the new face of luxury jewellery brand Chopard.
Bella Hadid has landed another lucrative fashion deal
The model has been signed up as the company's latest ambassador following in the footsteps of Roberts, who started modelling for Chopard in 2021 and even designed a collection for them.
In a statement given to WWD.com, Bella said of the new deal: "I have so much appreciation for Chopard's craftsmanship and have been an admirer of theirs for many years. I am so thrilled to be joining the Chopard family."
Caroline Scheufele, copresident and artistic director of Chopard, added: "Bella epitomises the spirit of Chopard: a harmonious mix of effortless elegance and a zest for life that are truly enchanting and perfectly resonate with what our watches and jewellery stand for.
"We are excited about embarking on this new journey together."
The news comes at a busy time for Bella, who recently took her first steps into the business world by launching her own perfume company Orebella.
She has created three perfumes which moisturise the skin and deliver a long-lasting scent after previously struggling with irritation issues.
Bella told Allure magazine: "I get hives and rashes from stress alone, so I tend to stay away from anything that will trigger my body nowadays."
Bella added of creating her first oil-based scents : "I was trying to make them as unique as possible so that when I put them on my body, it felt singular to me ...
"I didn’t want to just put something on the market that was another product or another perfume. It was something I was already extremely passionate about, and I didn’t want to keep it for myself anymore."
The collection consists of three scents - Window2soul with jasmine, rose and tonka bean, Blooming Fire with notes of monoi, bergamot and patchouli and Salted Muse which is packed with sea salt, olive tree and cedarwood.
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