Angelina Jolie is the new face of Tom Ford's beauty brand.
Angelina Jolie is the new face of Tom Ford's lipstick line
The Hollywood actress has become the first ever celebrity ambassador for Tom Ford Beauty after agreeing to star in a new campaign for the fashion mogul's relaunched lipstick line Runway Lip Color which launches in September.
Angelina insisted she's a big fan of the brand's Scarlet Rouge shade - which she is seen wearing in the new ads. She told WWD.com: "It's a beautiful colour and texture. A good red lip needs little else. It's worn with intention. That was part of the discussion."
Tom Ford Beauty's president and chief executive officer Guillaume Jesel added of bringing in Jolie: "She appeals to a broad demographic, and she has global appeal. We are branded very internationally, and are well diversified around the world. And her appeal to Gen Z is very interesting."
He also explained the adverts featuring the actress have an intentional link to the film world, saying: "In terms of the celebrity aspect, the connection of film is something that's been there naturally.
"Tom is a filmmaker and he shot a lot of his own photography. The connection to film and the cinematic aspect of the visual imagery that he created for this brand set it aside from anyone else and has been integral to our DNA."
He added of the revamped lip range: "Lip is the ultimate fashion accessory, it's a carrier of the brand DNA, and it is at the core of the brand identity."
The new collection replaces the previous Lip Color lipsticks and will boast 18 shades - 10 which are new and eight which have been brought over from the previous range.
Runway Lip Color also features Runway Lip Pencils in eight shades. The lipsticks are priced at $62 while the pencils retail for $46.
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