Alicia Silverstone loves preloved clothing.
The ‘Clueless’ star - who starred in the Super Bowl commercial for Rakuten, the online cashback service - only shops “sustainably and responsibly” at brands like Rent the Runway, Pact and Stella McCartney.
The 46-year-old actress told InStyle magazine: "I only shop sustainably and responsibly. I like used clothing. So Rent the Runway is amazing — they have a partnership with Rent the Runway, And you can get Pact, which is this great — I get all my underwear from Pact. It's an eco-organic cotton line, and they're super-sustainable. And Stella McCartney. There are all these great companies that they work with, and for me, the exciting ones are those that are conscious and responsible."
Alicia believes Cher Horowitz - the teenage shopaholic with a heart of gold in the 1995 Amy Heckerling-helmed flick based on Jane Austen novel ‘Emma’ that also starred Stacey Dash, Donald Faison, Paul Rudd and Breckin Meyer - would also make “socially responsible” purchases when putting together looks.
She said: "I think Cher, in 2023, with her big heart, would want everyone to be socially responsible and conscious in choosing cruelty-free and eco-conscious clothes."
The ‘Senior Year’ star labelled working with her long time pal and fashion designer Christian Siriano - who updated Cher’s iconic yellow plaid skirt suit for the ad- “a joy” and that it was “so nice” to star alongside her ‘Clueless’ co-star Elisa Donovan, who reprised her role as her on-screen frenemy.
Alicia said: "Everywhere I get to be with Christian is a joy. I love him so much.
"It was so nice to see Elisa. We both just kept looking at each other going, 'Are we doing this? This is what's happening?'"
Tagged in Alicia Silverstone Donald Faison