Alexa Chung is set to launch her own clothing line.
Alexa Chung
The 32-year-old model has revealed she will take the role as creative director for her label ALEXACHUNG, and will unveil her debut collection for the eponymous clothing line, which will feature ready-to-wear designs from denim pieces to daywear, eveningwear, shoes and jewellery, without a "crazy high" price range, in May 2017.
Speaking to Business of Fashion website about her upcoming venture, the style muse - who recently teamed up with the longstanding retail store Marks and Spencer to launch her Archive by Alexa Chung capsule - said: "I feel as though I'm kind of prepared to do it now. If it had been any time sooner than this, I either wouldn't be responsible enough or have been able to take on this kind of feat.
"I just wanted the freedom to sort of make my own world, without someone else's brand's brief to stick to ... but there are certain boundaries that come with doing something on behalf of someone else, [you] kind of have to keep within their design remit.
"How we present is going to be something we need to really think about. I know how the fashion industry stands today and how it's changing very rapidly. I want to make sure that we are offering something that is exciting and unique and new, but also the point of this brand is that it connects to everyone.
"I'm not making something that has got a crazy high price point. I want to make sure it's something that is speaking to just everyone on the street."
The brunette beauty - who has graced campaigns for DKNY Jeans, Superga and Lacoste - has revealed she felt she had to start the fashion house whilst she was young.
She explained: "I feel like I need to get it up and running whilst I'm still young enough to have the energy and still be in touch with pop culture enough to make something that is actually relevant to the audience today."
And Alexa - who was crowned contributing Editor at British Vogue in 2009 - predicts her brand will be successful for many years to come.
She said: "I see this being the culmination of a lot of hard work for a decade and this being the resting place for all of those ideas and to continue kind of developing and growing that, just in this one home base space."
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