Energy Boost shoes offer the greatest energy return
With more women running than ever before, finding the perfect running shoe that works on both a performance and lifestyle level is key – adidas have answered our needs.
The adidas Energy BOOST features a game-changing midsole unique to adidas, made of thousands of BOOST energy capsules fused together, and offering the greatest energy return and cushioning of any running footwear available.
With neon brights, classic black and white colourways there’s certainly a style for everyone.
Florin Pichlar, adidas Product Manager says: “Women are much more motivated by the products they run in, and are more likely to grab their running shoes and head out for a run if they look and feel good. Women are also the running mass, lacing up in greater numbers than ever, with higher participation in races and becoming even more active within running communities.”
The foundation of the BOOST™ innovation is centred on a revolutionary cushioning material. Based on an innovative development process created by our partner BASF, the world's leading chemical company, solid granular material (TPU) is literally blown up and turned into thousands of small energy capsules which make up the footwear’s distinctive midsole. With their unique cell structure, these energy capsules store and unleash energy more efficiently in every stride. Tests conducted by the adidas Innovation Team (ait.) show that the highly durable material found only in Energy Boost products provides the highest energy return in the running industry.
Bernd Wahler, Head of Innovation for adidas, adds: “BOOST™ is a revolutionary material which combines the usually conflicting performance benefits of soft and comfortable, on the one hand, and firm and responsive cushioning, on the other, for the most comfortable run ever. It almost makes the shoe come to life, and you will feel it from the first moment you put it on. BOOST™ sets a new standard not only for running shoes, but for the entire industry and all products going forward.”
The new cushioning material does not only provide the highest energy return in the industry; it also holds its performance in almost any condition at unparalleled levels. The adidas Innovation Team conducted tests to monitor how the BOOST™ foam material would react in a variety of temperatures compared to standard EVA foam commonly used in most running shoes. These tests revealed that, when taken from +40 to -20 degrees Celsius, BOOST™ foam is three times more temperature-resistant than standard EVA material, thus providing a more consistent run.
The innovation goes beyond the revolutionary midsole technology. The upper on the Energy Boost features adidas Techfit technology with highly durable and elastic polyurethane, which provides optimal comfort and support to the entire foot while in motion. A stretch, breathable mesh material offers the fit of a sock while engineered powerbands across the upper provide targeted support and stabilise the foot where needed when moving.
The adidas Energy boost – a revolutionary running shoe for women, combines energy return innovation with style led design. Available from 28th July at www.adidas.co.uk/boost priced £120”