Adidas Celebrate its 60th Anniversary
To celebrate the 60th anniversary of the iconic 3-Stripes mark, Adidas Originals unveiled a fresh collection yesterday at Milan Fashion Week that reflects decades of rich heritage.
Adidas have also teamed up with Italian pop icon scooter manufacturer Vespa. The two brands, who both focus on design have collaborated to come up with classic and contemporary men's looks and colours, which serve the needs of both classic scooter riders and all fans of casual and clean design.
The new relationship with Vespa and existing relationship with Italian lifestyle brand Diesel on the Originals Denim by Diesel range make Milan Fashion Week the perfect platform for Adidas to host the Originals spring/summer 2009 global launch.
Accompanied by a comprehensive womenâs line of mix-and-match styles, the new spring/summer 2009 collection presents an extended summer fashion offering, serving in particular the coastal and urban street scenes. The new range will be available globally at Adidas Originals stores as well as selected sneaker and fashion retailers from January 2009.
Female First- Laura Terry
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