Michelle Mone and Abbey Clancy
Abbey Clancy may have her hands full with Strictly Come Dancing but when that comes to an end this weekend, she has a new job to fall into. The model has today been announced as the newest face of Ultimo.
Abbey will replace Luisana Lopilato as the new ‘face and body’ of the lingerie brand, starring in the Spring Summer 2014 campaign, expected to be unveiled at the beginning of the new year.
Michelle Mone OBE, Founder of Ultimo, said: “I’m delighted to announce that Abbey is the new face and body of Ultimo. She’s a modern beauty, feminine and fashion-forward, which perfectly reflects our forthcoming Spring Summer collection.”
Abbey will star in Ultimo’s Spring Summer 2014 campaign, showcasing an enhanced ‘Miracle Solutions’ range and brand new fashion lines, which cater for women from A through to DD cups. The campaign will also coincide with the launch of Ultimo’s new website, and will be supported by robust marketing activity.
Abbey said: “It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product – it’s so wearable and feels amazing on the body! I can’t wait until the Spring Summer campaign is revealed next year, and to work with Michelle and her team.”
Ultimo’s heritage is built on enhancing the female form, with a specific focus on cleavage boosting and uplift. The brand’s very first design, the ‘OMG Plunge Bra’ with in-built silicone, was worn by Julia Roberts to create her impressive cleavage in Erin Brockovich. Since then, Ultimo has grown to be one of the UK’s most recognised lingerie brands famous for its body-enhancing products.
Michelle added: “It is very exciting times for Ultimo. We’ve made major improvements to our product and taken a more directional approach. Abbey’s first Ultimo shoot will reflect this change in direction, further cementing Ultimo’s position as one of the UK’s best loved lingerie brands.”
Ultimo is available from www.ultimo.co.uk and Debenhams