Zandra Rhodes designs line for Simply Be
The range will be available in sizes 14 - 32 and show off Zandra's love of colour experimentation and trend-setting patterns that are summer apropriate for bigger ladies.
The designs are a great alternative to the slimming black, baggy tops and vertical stripes that have been a stapel in bigger ladies' wardrobe over the years.
With everything from floaty tops to summer maxi dresses, the designs centre around highlighting curves and emphasising the beauty in bigger silhouettes.
With this collection, Zandra Rhodes is allowing larger women to look and shop more accessible designs...
Zandra's key element to the designs was to direct the eye away from the body's fault and having designed costumes for opera stars, fitting out bigger-busted ladies, she knows what is fashionable, glamorous and suited to this beautiful body frame.
Using v-neck shapes at the bust, heightening the waist and making sleeves wider are only some of the ways the talented Rhodes has come up with the creative collection.
The pieces show longer lengthed dresses and tops to keep a flowing line down the body and flattering the lumps and bumps we all have and would like to hide.
This optical illusion is another clever way to give the wearer a slimmer line but still being proud of the curves many chains tend not to provide for.
With this collection, Zandra Rhodes is allowing larger women to look and shop more accessible designs and helping to bridge the gap between the wide-scale highstreet and specialist clothes racks busty women have to shop at.
From high fashion to the high street, in designing exclusive pieces for celebrities and royalty in Princess Diana, Freddie Mercury and Jackie Onassis, Rhodes has also designed for Topshop and Marks & Spencer - hopefully giving her the experience to know what women want and need to help them look and feel good about themselves.
FemaleFirst Jenna Fordie
twitter @Jenna_FAM