Victoria Beckham apparently wants to get rid of her pouty image, so that her fashion label doesn't get affected.
The former Spice Girl is aware she looks miserable when she is pictured out and about, and wants to change that perception, so that people don't get the wrong impression.
"Everyone thinks that I’m a miserable bitch who goes shopping every day," the Daily Star quoted her as telling a New York fashion magazine.
"When you are well-known in the tabloids and you’re trying to break into a new industry, it makes it very difficult. People get preconceptions. It’s hard to change people’s thinking, which is what I’ve set out to do," she added.
We think she doesn't have anything to worry about on that front, after all her DVB label is one of the most successful around, and her fashion ranges have had critical and commercial success so far.
Victoria isn't one to rest on her laurels either, as she commented: "I feel really charged and ready to go. I’ve waited a lifetime to do this."
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