Selena Gomez will be helping to design some shoes
Selena Gomez has something to distract her from her relationship trouble with Justin Bieber now, she's teamed up with Adidas NEO for a collaboration that will see them work together for three years.
Selena will work with NEO to design and develop seasonal ranges that consumers and her fans will love, beginning Fall/Winter 2013.
The pretty actress will also be the face of four seasonal collections throughout the year and will appear in print, digital, retail, and outdoor campaigns to debut in February 2013.
Not only will fans be able to get hold of her designs, she'll be identifying her favourite pieces so they know exactly how to dress like her and maybe even bag their own man like Justin.
Selena said adidas NEO Label is a new brand for teens and their looks are fun and easy to wear, making it a perfect brand for her lifestyle.
“It is a great partnership for me because NEO really cares about style and having fun with fashion and allowing you to be yourself. This is something that’s always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.
“I am really enjoying being involved with the design process and NEO is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can’t wait to see the results of our new 
collection. I’m excited that it also allows my fans to be involved and they can come with me on this journey,” she said.
Hermann Deininger, Chief Marketing Officer adidas Brand, said the fundamental inspiration for adidas NEO Label is teenage culture – seeking excitement, adventure, and unexpected surprises.
“Selena showed how much these traits express her own playful and fun personality by ‘high jinxing’ Los Angeles. Teens everywhere admire her natural and enduring sense of fashion and style as well as her compelling charisma and warmth. We are thrilled to have Selena help us spread the spirit of adidas NEO Label worldwide and celebrate the power of self-expression through designing her own collections with us,” he said.
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