Hip-hop mogul Russell Simmons is to launch his own fashion line with American supermarket chain Wal-Mart, called American Classic.
In keeping with the current economic climate the collection will have a budget price range with items costing between $9.99 and $29
The range includes knit and woven shirts, sweater vests, denims and casual sports shoes. It was launched at a Chicago Wal-Mart on Sunday and will be available in 350 stores across the U.S.
Simmons who founded Def Jam records and was CEO of Phat Farm up to 2007 has been focusing his efforts on fashion more recently.
He already has two other brands Russell Simmons-Argyle Culture, an urban collection aimed at men in their mid 20s, and Atman.
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