Rosie attends the launch at Marble Arch M&S Store this morning
It's the day we've been waiting for, the chance to look like Rosie Hungtington-Whiteley in our smalls.
Well, at least what she wants us to look like.
Rosie's lingerie collection finally launches at Marks & Spencer today.
The Rosie for Autograph Collection comprises of 33 stunning pieces which include luxurious silk lingerie sets, cami and French knicker sets, a teddy and a kimono style robe.
Rosie says: “I’ve really enjoyed working closely with Soozie and her team to create my own collection and I will be so proud to see it in M&S.”
The bras and knickers come in several different shapes to enhance and flatter the figure and are finished with delicate pin tucked silk, fine lace edging and intricate deco detailing. Printed pieces are adorned with beautiful rose prints in muted tones.
The collection encompasses the chic and sophisticated look synonymous with the Autograph brand, combined with the expertise and inspiration drawn from Rosie’s extensive experience in the fashion industry.
Rosie says: “To find inspiration for the collection, I trawled my favourite vintage shops and flea markets in London, LA and Paris where I found a treasure trove of gorgeous clothes and ornate pieces of jewellery, as well as pictures and patterns found in old design books and fashion magazines.
“I was particularly drawn to the opulent elegance of the 20s era which really shows in my designs from the sumptuous silks I chose to the intricate deco inspired embroidery detailing on the garments.
“The palette was not only inspired by my favourite 20s pieces, but also it was largely influenced by the rich colours of different types of roses. From the muted tones of dusky pink and green through to dramatic scarlet blooms, I wanted the palette to evoke the beauty of a gorgeous British garden in Summer.”
But she didn't only look to places for inspiration, she took on her own experiences too:
“I also drew on my experiences as a model to create lingerie pieces that work on the body and are as comfortable to wear as they are beautiful. My goal was to create a luxurious collection which could flatter women of all ages and sizes, inspiring confidence and making women feel gorgeous in their lingerie. I made sure each design incorporated different shapes of bra and knicker together with camis and kimonos to complement the figure.”
With the vision of creating a truly exquisite lingerie collection, careful consideration has been given to the materials and fabrics, using the finest lace designed by top French lace houses combined with Swiss-designed couture embroidery. Luxury silks which are developed to be machine washable are used as well as top of the range microfibers.
Soozie Jenkinson, Head of Design for Lingerie at M&S says, “It’s been a great experience working together with Rosie. She is as passionate about beautiful lingerie as we are. We have combined Rosie’s ideas with our extensive expertise in lingerie design and development to create a truly luxurious collection which is not only beautiful but also extremely accessible and affordable for our customers.”
Prices start at £12.50 for knickers, through to £22.50 for bras and £65 for the silk kimono. Bra sizes range from 30-40, with cup-sizes from A to E with selected styles available up to G. Knickers range from size 8 to 20.
All pieces in the collection are fully machine washable and are available in-store and online today.
Get yours quick, this stunning collection is sure to be a sellout.
Femalefirst Taryn Davies