Peaches Geldof has stripped off for her first photoshoot with lingerie giant, Ultimo.
As we reported last month, Sir Bob's wayward daughter is the latest signing for the brand, which has the likes of Sarah Harding and Mel B on their books as well.
Modelling the new Miss Ultimo collection, Peaches looks stunning in the sexy yet sweet range, and looks refreshingly wholesome in the shots.
Ultimo boss Michelle Mone told The News of The World: "Peaches was the perfect choice for this campaign. She's young, edgy with lashings of style."
Peaches added: "I'd rather young girls were looking at a normal body like mine rather than an anorexic model."
Despite having bags of body confidence, how does she feel about her dad seeing the saucy shots? "Dad hasn't seen the pictures yet," Peaches revealed.
"But I'm not worried about his reaction because I'm a 20-year-old woman not a 13-year-old girl. I'm glad I can earn money like this."
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