Paul Smith has launched a new bag, which makes light of the current financial climate.
The shopper bag, which features the slogan 'Credit Crunch Bag, Cash Keep Your Money Here It's Safer' is expected to be a big hit with cash-strapped shoppers.
It's sure to be snapped up by savvy fashionistas too, as the canvas bag could be seen as something of a collectors item in years to come and it's only £10.
Similarly, when Anya Hindmarch launched her 'I'm not a plastic bag' shopper a few years ago, it was chaos as people clamoured to get hold of the limited design.
Designers seem to have a knack for knowing what the people want in times of crisis, with Hindmarch launching her eco bag, when we first became aware of how much plastic we were going through, and now Smith's bag comes at a time when we are facing a uncertain financial future; genius!
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