Blake Lively wearing Marchesa
Marchesa have answered all of our prayers by confirming that a contemporary line is in the works.
But don't hold your breath because the plans are still in the early stage.
The red carpet label has joined forces with LF USA for a licensing agreement to produce a lower priced diffusion line.
"We have always had a vision for Marchesa to be a lifestyle brand," co-designer Georgina Chapman told WWD.
"We have been very specific for eveningwear so far. We always had this dream Marchesa could transcend into all different areas of lifestyle."
If like me you've lusted aster the creations we've seen on Blake Lively, Leighton Meester and the rest of the Hollywood A-List then you'll be glad to hear that the range will be priced between $150 and $750.
"It's going to be under the Marchesa umbrella, but with a slightly different feel," Georgina added.
"We have been so specific for such a long time, and the idea to broaden out to a different consumer, and to our same consumer as well. We haven't really looked at that market yet. My dream is to give Marchesa many facets, and that's just one of them."
She explains that she has always been drawn to LF USA's global expertise: "I have always been so impressed by the work they have done. I always thought it would be great to be able to use their manufacturing capabilities. Our aesthetic is so detail-oriented. So to be able to work with a company that can bring that detail to product in that price point is something that I found incredible."
The collection is expected to launch around pre-Autumn 2013.
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