Marc Jacobs is creative director at Louis Vuitton
Today sees the launch of a fashion exhibition which delves into the world of fashion at Louis Vuitton, an iconic brand which showed at their collection this morning that it's still going full steam ahead and there's no slowing it down.
Marc Jacobs' latest collection for the French fashion house saw the models arrive on a train with the platform as their catwalk. Not only that each model had their own porter carrying their impeccably stylish Louis Vuitton luggage.
The exhibition, which opens today, shows how, with over a century between them, both Louis Vuitton, founder of the house of Louis Vuitton in 1854, and Marc Jacobs, its artistic director since 1997 were able to fully discern their specific era and take advantage of all the possibilities offered.
The exhibition space, curated by Pamela Golbin and designed by Gainsbury and Bennett, is spread over two floors, each dedicated to the creators.
The first floor, devoted to Louis Vuitton, explains how, under the Second Empire, he was able to develop his packing company in a rapidly growing district. The industrial revolution brought about new technical possibilities, while giving rise to affluent customers: an increasingly high number of aristocrats, bourgeois and rich tourists were beginning to travel more frequently, yet the expanding number of garments required made transportation more difficult.
The second floor explains how, since 1997, in a world of fashion that has expanded on an international level, Marc Jacobs has adopted the Louis Vuitton cultural codes and added his own personal touch. And so, quite naturally Marc Jacobs, who perfectly embodies today's contemporary creator, called upon artists like Stephen Sprouse, Takashi Murakami and Richard Prince – associations between art and fashion that have become textbook examples for the industry.
The footage is a preview of the exhibition, including the build up and an interview with the museum’s curator.
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