Madonna seems to be on a one-woman mission to put baseball caps back on the fashion radar after being seen in at least eight different designs of one brand of hat in the last two months.
Lucky Seven, the London based baseball cap designers, are resposible for Madge's love of the chav favourite and they are set for a huge sales boost this winter.
The compay specialises in caps inspired by 70s retro cult TV shows such as Star Wars and Alien and their designs feature crests worn on the characters uniform.Customers can even create their own hat- choosing the colour, crest design and logo.
"I grew up in the Seventies and was never without my Star Wars baseball cap, which was an original from the film," says founder and designer Jay Jay Burridge to vogue. "The Lucky Seven crests are replicas of the fictional corporations in iconic movies and they've gone down really well especially with Madonna."
Other celebrity fans include David LaChapelle, Hayden Christensen and Robbie Williams.
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