H& M may have broken local laws over a telephone promotion for Madonnas new collection.
The Swedish company used a computerised voice of Madonna to call customers to let them know about her new M range. According to reports, many shoppers were unhappy to receive the Hi Its Madonna greeting to their personal telephones.
One customer Mia Jensen told the 24timer newspaper that she had not given H&M permission to contact her.
A spokesperson for H&M said Jensen, as a member of the customer club, as sent an SMS asking whether she wanted to take part in a contest.
By agreeing to take part the store indicated that customers also agreed to receive information via their mobile telephones.
However Morten Weigand of the consumer ombudsman's office of the National Consumer Agency said: The company must clearly state what form of communication the customer has agreed to accept per the terms.
Patricia Johnson
Tagged in Madonna