Lucy has a family dynasty of shoe designers
Lucy Choi London is an exciting new footwear label that's just launched.
And with Lucy's family show dynasty and inspiration from Uncle Jimmy Choo and sister Sandra Choi (creative director of Jimmy Choo) it's already set to be a hit.
The new label benefits from the founders' knowledge and almost 30 years of working in the luxury shoe industry.
The brand has now combined this unique heritage, set of fashion credentials and design expertise into the launch of an innovative shoe label for every occasion.
From red carpet glamour to poolside in St. Tropez Lucy Choi London caters for all tastes and attitudes, from rock stars to royalty, hence the ethos behind the label, 'Rock + Royal'.
Growing up Lucy was in the enviable and fortunate position of seeing how hand-made shoe are made by a top designer and truly understands that both quality and style are paramount in a shoe.
Lucy has worked in the shoe industry for over 10 years, having being the Managing Director of French Sole where she was instrumental in their expansion in the UK and worldwide including Asia, Middle East and into the American market. She also played a major part in both the design and product development.
Lucy Choi London is now available online from www.lucychoilondon.com and will be available in over 30 independent boutiques around the UK and in Harvey Nichols in early July.
Tagged in AsiA Jimmy Choo fashion