Fashion East has announced House of Holland, Noki and Louise Gray as the recipients of their support for this year's London Fashion Week.

The TopShop sponsored initiative gives support to upcoming designers and helps launch their career.

Henry Holland and his House of Holland slogan tshirts have already made a big impact on the fashion world this year. He hopes to expand this further with a ful collection of rock inspired fashion at his London show.

Noki is a quirky Brighton based designer who aims to bring Haute Couture to the masses. He is most famous for the crazy masks he wears and also for his love of customisation.

Louise Gray is the one to watch this year. Fresh out of St Martiins College her MA show last season really got everyone talking and we can expect to see more great colours and shapes in her debut Spring /Summer 2008 show.

Fashion Eastwas set up in 2000 by Lulu Kennedy to support young designers. The likes of Richard Nichol, Marios Schwab, Danielle Scutt and Louise Goldin have already benefitted from this great launch pad.

Caz Moss-Female First

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