Fashion brand, Louis Vuitton, launch REcreative

Fashion brand, Louis Vuitton, launch REcreative

Louis Vuitton have launched a state-of-the-art website in an attempt to get young people involved with contemporary art.

REcreative has been developed over the past year by the interested youngsters and project committee members; Tracey Emin, Gary Hume, Michael Landy and Keith Tyson.

It is a site where aspiring artists can show their work off to the public and where leading artists and critics can select their favourite work.

There is also an 'Ideas Factory' where exhibitions and projects are shown from beginning to end and people can learn more about the art world.

Tracy Emin has featured in a short film about her exhibition, 'Love is What You Want' where it shows you behind the scenes of the project and she tells the public about her ideas.

She said about the website: "This is a fantastic opportunity to find out more about contemporary art and get involved.

It would have been amazing to have had this chance what I was that age."

There is also an 'Experts' section, and 'Opportunities' section and a 'What's On' section which tells the public more about their chances.

The Louis Vuitton Young Arts Project, which was launched in May last year, gives people unique access to museum directors and curators, artists and collectors.

The chairman and CEO of the company, Yves Carcelle, said: "We are delighted with the peer-led approach the website is taking and can not wait to see the innovative projects the young people will be creating."

Female First - Siobhan Congreve


Tagged in