Keira Knightley has stepped up the role of sexy Coco Mademoiselle is the latest TV ad for the fragrance.

She took over the role from Kate Moss in April and in this latest advert Keira shows she can pull off the Parisan seductress image just as well.

The advert is advert was directed by Joe Knight, who also directs Kiera in Atonement, her latest film.

It shows her skipping around the shadows of Paris' landmarks dripping in diamonds and seducing every man she comes accross.

Explaining their reasons for choosing Keira a Chanel spokesperson told Vogue: "She has a vein of irreverence that is similar to Mademoiselle Chanel herself."

Keira is currently promoting Atonement ahead of it's release on Friday.

Caz Moss- Female First
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