Katy Perry looks stunning in the new images
Katy Perry looks stunning in the new black-and-white shots for the latest ghd campaign.
Global Brand Ambassador Katy reveals a series of stunning new hair looks in the shoot.
Previously the looks for the campaign have been very artistic, whilst these shots, taken by renowned fashion photographer Ellen von Unwerth are a lot more classic.
“It was fun to go a more natural route after playing characters in my last ghd campaign,” said Katy. “Ellen von Unwerth captured both the playful and chic looks amazingly well.”
The classic yet fashion forward images see Katy with an array of covetable, wearable hair looks and exuding confidence – a positive message to inspire millions of 
women to have a good hair day, every day.
“Our new campaign brings the ghd brand promise of a ‘good hair day, every day’ to life,” said Paul Stoneham, Chief Executive Officer, ghd.
“Katy, and Ellen have created something really special in these images, capturing the essence of ghd today.”
This message ‘good hair day, every day’ is the brand’s core client promise and will launch as part of the new campaign.
The new ghd air™ – the brand’s first salon-strength professional hairdryer – was used to create all of Katy’s looks and was integral to capturing the effortlessly beautiful hair throughout the story.
As always Katy looks stunning. And we can only hope that our hair looks as good as hers....One Day.
Femalefirst Taryn Davies
Tagged in Katy Perry fashion Hair Tips Ghd