Jewellery brand Fred has eyed up Kate Moss to appear in its next campaign.
The LVMH Moët Hennessy Louis Vuitton-owned jewellery brand wants Moss to appear in its yearly campaign, alongside French actor Melvil Poupaud.
Shot by Patrick Demarchelier in November, while at his Paris studio, each appear in separate shots modelling the brandâs best selling 'Force 10' line, reports WWD.
Also, for the first time, the houseâs fine jewellery line will appear in the adverts.
Kate Moss replaces the current face of the brand, Parisian actress-turned-model Audrey Marnay, who stars alongside Poupaud.
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