More and more people are trying to imitate Jessie's bold look
Jessie J is winning the Saturday night fashion battle.
As well as going head-to-head with Britain's Got Talent in terms of ratings, it's seems that The Voice is taking the lead in the style stakes too.
New figures released by online fashion retailer Very.co.uk show that Jessie J is winning the fashion battle between herself, Amanda Holden and Alesha Dixon.
Since The Voice launched last month, sales of black mascara, bold lipstick, eyeline and leopard print have shot up by 91 per cent as fans of the show look to recreate the popstar's trademark look.
Rebecca Elderfield, style director for Very.co.uk, says: "It's clear that the show is a massive hit and we've seen a sharp increase in sales of a number of Jessie J inspired items since it launched."
The Jessie J Sales increase League Table:
1. Black Mascara
2. Black nail varnish
3. Bodycon dresses
4. Hair straightners
5. Black eyeliner
6. Red lipstick
7. Black extensions
8. Leopard print
9. Metallic leggings
10. Large hooped earrings